Once my team and I decided on our song, we got straight to work. Immediately, we began to make a schedule since we knew that this project was going to take us a few days to get done due to the many components. After creating the schedule, we started storyboarding our music video and got ready to start filming. We wanted the focus of our music video to mainly be all about the Mise-en-scene of the production. We wanted to include fun lighting, 80's clothing, and use specific color patterns that would make our film stand out with the Mise-en-scene elements.
It ended up taking us 5 days to film our music video because we decided to work with graphic matches, and those were very challenging to get precisely. However, we decided to take on the challenge, and fortunately planned correctly and had a lot of time to film. When filming, we would set up a new scene and practically a whole new "set". With every scene, we wanted there to be a completely different feel to the music video and make the production seem abstract. I believe we did a pretty good job with that and I am very proud of the final product.
When the filming process was done, one of our group members began to edit. She focused a lot on color grading and making sure that the saturation and the hues matched the Mise-en-scene and the vibe of the scene. The graphic matches turned out just the way we had imagined and the long hours of filming days really paid off. The cuts would transition seamlessly and she did a great job with pacing the video and editing to the beats of the song.
After 5 long days of filming and a few days of editing, our music video was completed. Therefore, it was time to get the presentation ready and make sure that our brand was fully developed. We made sure that the presentation fit perfectly with our brand and the vibe of our music video. Each one of the group members dedicated their time to a part of our campaign/brand and made sure to be fully knowledgeable of the information that was going to be presented.
Just a few days later, it was time to present! Presenting our music marketing project in front of our class was very simple for me because I felt confident with the brand we had created and the information we were presenting. I felt like the campaign and marketing techniques that we came up with were very unique and were going to be enjoyed by our peers. Additionally, presenting our project felt like reaching the long-awaited finish line. We had been working on the projects for so long, that it felt rewarding to finally present all the hard work we had put into developing our brand.
All in all, this project was a rollercoaster. We faced some obstacles, and challenged ourselves, but were able to combat them and make it all work. In the end, we ended up with a satisfying result that turned out just how we had first envisioned, and we were all very proud. I learned a lot about how much goes into developing a brand. I had no idea of all the aspects and elements that go into it, as well as the effort that needs to be put into every marketing technique. Additionally, I realized the importance of time management and figuring out a schedule in order to have time to work around any unexpected inconveniences. My team and I faced many delays in our schedule, but since we gave ourselves lots of time, we were able to make it work and have time to get back on track. I believe the aspect of this project that will be the most helpful for my Cambridge portfolio will be the fact that it was a long-term project. I personally had not worked on a project for this long of a time, so with this, I was able to get a feel of what it would be like and I can feel a little more experienced since the portfolio project is a longer-term project. :)
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