Music Marketing Project Experience

 

       Creating this music marketing project has been a long journey. My group and I started by listening to the song we had selected (Tonight by Phonix, ft. Ezra Koenig) and establishing what vibe we wanted to go for when coming up with our brand. Once we dove deeper into the song, we realized we wanted to go with a colorful '80s vibe. We then decided that it would be best to create an artistic-style music video that was very abstract with the use of match cuts and objects that are symbolic in each scene of our production. From there we got straight to work, we created a schedule of when we wanted to complete our research chart, storyboard, filming dates, and developing or marketing presentation. 

    Next, we started filming on the day that we had set, January 25th, and immediately realized that we underestimated the number of days we were going to need to film our music video. We followed the storyboard we created and experienced that working with match cuts was going to be more challenging than we expected. Fortunately, my group and I were set to start filming early in the process of our project so we had a lot of time to extend our filming days and work harder on getting the match cuts on point. As we continued to film our music video, we started to get excited about the final result to come. When editing the shots we had, we slowly started to see our vision come to life. Although it is still not done, we can tell that our music video will definitely portray our initial idea and end with a nice outcome. 

    Additionally, I have really enjoyed the process of creating this project and filming our music video. We made sure to have well-detailed research about our genre and focused on the mise-en-scene that was going to embody our music video. Every time we were filming a new scene of our music video, we kept praising the mise-en-scene elements that we had created. Next in this process will be to finally conclude the filming process and finish wrapping up our marketing presentation. My team and I will focus on the other marketing techniques that are necessary and further build on our brand. 

     

Genre Research

 

Genre: Musicals

Target Audience: Females, 18-30, Stable

    Genre Conventions - Content:

    - Flashy sets and costumes

    - Plot advances and is conveyed through songs

    - Usually set in the past

    - Breaking into dance for utter entertainment

    Genre Conventions - Production Techniques: 

    - Wide and long shots in order to capture a full image of choreography and performance elements. 

    - A lot of "unrealistic" elements build a sense of fantasy and enhance emotional connections.

    - Lightning and Mise-en-scene are used dramatically to further portray theatrical aspects.

    Institutional Conventions: 

    - Upbeat and attractive trailers with music from the musical.

    - Bright, and big thumbnails that stand out and are visually pleasing to the eye.

    - Advertisement that is aesthetic and conveys the idea of a "perfect world" where people sing in harmony.

Film Sample #1: 

    La La Land - This film embodies my genre because the love story of Sebastian and Mia progresses and unfolds through the use of music. The costumes and the Mise-en-scene of this film are all very aesthetically pleasing to the eye and many aspects of the scene create a theatrical essence to the film. Throughout the musical film, there are a variety of scenes (like the planetarium ballroom) where the actions are very unrealistic but enhance and further develop the emotional connections of the characters. The bursting of dancing, dramatic costumes, and singing dialogue all construct and convey La La Lands' message/plot to the audience, perfectly fitting the musical genre. 

Film Sample #2:

    High School Musical - This film embodies my genre because we follow the story of high school teenagers as they go through their milestones while being portrayed through song and dance. During the duration of the film, we get placed into some of the characters' "dream sequences" and get to know their emotional values and goals for the future. The film embodies the idea of a "perfect world" where the characters sing in harmony. Therefore, High School Musical correctly falls under the musical genre. 

    Musical Films:

    - West Side Story

    - Teen Beach Movie

    - Descendants

    - 13

    - Camp Rock

 

    Hey! Migue here and this is my first blog ;)

    I'm writing this blog in order to get things going. For my AICE Media Exam at the end of the year, we are required to document our process and progress with a blog. So here it is, my first blog!