Social Media Research

 Hey blog! so, as a part of our portfolio projects, one of the components is to create a social media presence for our form of media. In my case, my short film. However, before I delve into this extensive part of the project, I need to research different productions that have a similar vibe to my film to reach the right audience, present my piece correctly, and get an idea of how to style and publicize my film.

3 productions that fit the style of my piece are:

- Suspiria 

- Chicago 

- La La Land

All three of these productions are very theatrical and use dance as a way to progress the plot and build an interpretive piece. The social media for these productions are all different and would work well with inspiration for my piece. 

All three productions use Instagram as their main form of publicity. The one I think I will focus on the most is the Suspiria one. The Suspiria Instagram uses photos of their dance pieces which would fit perfectly with my piece since my film is silent and relies heavily on the choreography to tell the story.

For Chicago, their production does not have an Instagram page, but their Musical version of the movie does. Therefore, I will use their profile as inspiration since it relates to the theatrical vibe I am going for. Chicago uses dance as a metaphor for what is going on in the scenes, this style of story-telling is what I am striving for with my short film.

 

Chicago's Instagram page also uses their dancers as a form of publicity, advertising their show as theatrical and very dance influenced. I would like to have still shots of the choreographu from my short-film in order to captivate my audinece and have them visualize my main form of portraying my story.

 

At the end of La La Land, there is a whole 7-minute silent scene, in which we are told the remainder of the protagonist's story through motion, movement, dance, and theatrical performance. 

I strive to accomplish this with my short film. Therefore, using this production as inspiration works great!

La La Land's Instagram page uses heavy editing to fit the vibe of the film. Their posts consist of animations, and representative elements that tie in to the whimsical world of La La Land, intriguing the audience and keeping them within the narrative world.

After scrolling through the productions Instagram page, I realized I want to use text and animations that will cohesively work together to fit the aesthetics of my piece. I want my social media page to feel like a piece/attachment of my short film. 

These films truly helped me understand how I should style my social media and the measures I must take to publicize and promote my film. I know see how I can attract my audience and represent my short film through social media.